About Our Company
creating the best work culture and top notch experiences

Our History

Red Frog Events began in 2007 when founder Joe Reynolds was inspired by the show “The Amazing Race” and decided to create unique, fun events that everyone could enjoy. Since then, Red Frog has launched numerous brands and added many members to our Red Frog Family. See below for a year-by-year timeline of Red Frog’s history!


  • Joe launched Great Urban Race in his home state of Illinois, which hosted 156 participants.
  • The office consisted of Joe’s kitchen and a duffel bag that held race supplies.
  • Seven additional Great Urban Races launched this year.


  • Joe continued to grow and expand Great Urban Race across the country.
  • The first event coordinators were hired to help Joe execute the heavy event load.
  • Red Frog Events moved into our first official office space in Lincoln Park.


  • Warrior Dash launched and quickly sold out with 2,000 participants in Joliet, IL.
  • The Red Frog office moved into a new Lincoln Park space that housed our first trike, candy machine, and foosball table.
  • The Red Frog Family continued to grow and full-time employees were hired on.


  • Red Frog launched our in house registration system, EventSprout (formerly known as RegistratioNation).
  • The St. Jude Heroes program launched.
  • Camp Red Frog moved to its current office at 320 W. Ohio St. in downtown Chicago and occupied 13,000 square feet.


  • Warrior Dash expanded internationally.
  • The U.S. Chamber of Commerce awarded Red Frog as the ‘Dream Big’ Small Business of the Year.
  • We were excited to win the Chicago Innovation Award.


  • The first Firefly Music Festival was held in Dover, DE with over 40 bands.
  • Inc. Magazine named Red Frog #9 on its “Fast Growing Companies in America” list.


  • We committed $25 million in fundraising to St. Jude Children’s Research Hospital.
  • The first American Beer Classic was held at iconic Soldier Field in Chicago with over 100 breweries and 10,000 people in attendance.
  • Forbes Magazine named Joe Reynolds and Ryan Kunkel #19 on its “Most Promising CEOs Under 35” list.


  • Firefly Music Festival expanded to a four-day event with over 120 bands and seven stages.
  • Red Frog launched four new brands including three new events and opened up the EventSprout registration platform to the event industry.
  • Red Frog acquired ShamrockFest, the largest St. Patrick’s Day festival in the country


The inaugural Big Barrel Country Music Festival took place and quickly became the largest country festival east of the Mississippi River.
Red Frog Food and Beverage launched after bringing in long-time partner D.J.’s National Food Service officially into the Red Frog Family.

American Beer Classic was rebranded for 2016 as Chicago Beer Classic, to focus on Chicago’s impressive selection of craft brews.

Warrior Dash exceeded 2.5 million total participants.

Firefly Music Festival had a sell out with 90,000 attendees, the largest year to date.

The ribbon was cut for the opening of the St. Jude Red Frog Events Proton Therapy Center on the St. Jude campus in Memphis.