Chicago, Ill. – Jan. 30, 2018 – Warrior Dash, the 5K obstacle course race that more than 3 million people have completed since 2009, has signed a multi-year agreement with fairlife, LLC, the Chicago based health food company that produces high quality milk-based products. This partnership allows fairlife to bring some new and unique experiences to the obstacle courses this year, including participation in the festival area with sampling and other fun activities for participants and spectators.
“We’ve noticed that even the youngest kids that come out to our events to watch their parents and older siblings participate want to join in on the muddy fun,” said Scott Howard, Vice President of Sales and Marketing for Red Frog Events. “We thought, why not get them out there, too, to share the experience with the rest of the family through a fun, active area dedicated to them.”
New in 2018, each obstacle course location will feature the Warrior Dash Kids Training Grounds, presented by fairlife, and will feature mini obstacles and mud. Kids will receive a Warrior helmet to wear and take home. Ages 3-9 can partake in the action (adult supervision required at all times) and all-day access is $10 per child. Children 10 and up are eligible to register and run the main 5K Warrior Dash course.
“Fairlife has a portfolio of nutritious dairy products for everyone and good nutrition is such an important part of an active lifestyle. We’re absolutely thrilled to be working with them,” explained Howard about the new partnership.
Warrior Dash participants nationwide will be treated at the finish line to ice cold bottles of fairlife’s high protein recovery shake, Core Power, the Official Protein Beverage of Warrior Dash. Core Power is fueled by natural dairy protein from fairlife ultra-filtered milk to help build lean muscle and support healthy recovery. Kids that participate in the Warrior Dash Kids Training Grounds will be able to take a fun photo with their parents in the festival area and sample some of fairlife’s nutritious products, including 2% fairlife® ultra-filtered milk and the newly launched fairlife® DHA whole milk, ultra-filtered milk with 125mg DHA Omega-3 fatty acids to support brain health.
“Everyone at fairlife loves Warrior Dash because they do such a great job of promoting healthy lifestyles in fun ways, which goes hand in hand with what fairlife is all about,” said Anders Porter, VP of Communications for fairlife, LLC. “We’re excited to team up with them this year to enrich the lives of all kids, big and small, by encouraging them to eat well, exercise and have a blast on the obstacle course.”
Warrior Dash will kick off its 10th season in February 2018. To learn more, visit WarriorDash.com.
About Warrior Dash:
Warrior Dash is the 5K obstacle course race that anyone can start and everyone can finish. Since 2009, over 3 million participants have celebrated their decision to leave their normal weekend in the mud – and the running industry hasn’t been the same since. Warrior Dash and its parent company, Red Frog Events, with the help of participants and a variety of initiatives, have donated over $14 million to St. Jude Children’s Research Hospital. Visit WarriorDash.com to learn more or find a location near you.
About fairlife, LLC:
fairlife, LLC is a Chicago-based health food company that produces and markets nutrient dense, great-tasting milk beverages made using a cold filtration process to remove lactose and sugars while maximizing the natural proteins, nutrients, and minerals found in cow’s milk. The company was founded in 2012 by Mike and Sue McCloskey of Select Milk Producers, Inc.®, a group of dairy farmers dedicated to using exceptional cow care and sustainable farming practices to yield higher quality milk. The line of delicious fairlife® products include: fairlife® ultra-filtered milk, the only lactose-free milk with 50% more protein and 50% less sugar than regular milk for the whole family; Core Power®, a high protein milkshake for athletes and fitness enthusiasts to help build lean muscle and support healthy recovery; fairlife® DHA, an ultra-filtered milk fortified with DHA Omega-3 fatty acids to support brain health; fairlife Smart Milkshakes®, a healthy treat with protein, antioxidants and fiber; and fairlife YUP!®, a line of flavored milks. In partnership with The Coca-Cola Company®, all fairlife drinks are distributed throughout the U.S. and available in retail outlets nationwide. To learn more about fairlife and its collection of tasty, nutrient-rich products, please visit fairlife.com or follow the company on Facebook, Instagram, YouTube, and Twitter.
About Red Frog Events:
Red Frog Events is an event production company and a pioneer of the experiential entertainment industry, recognized for its award-winning company culture. Since 2007, the company has developed innovative brands including the Warrior Dash obstacle race series, Firefly Music Festival, Chicago Beer Classic, and Grunt Style Air Show Majors. Red Frog also provides event services ranging from food and beverage to its ticketing platform, EventSprout. Red Frog has been named one of Forbes’ “Most Promising Companies in America”, has appeared consecutively on Inc. Magazine’s “Fastest Growing Companies” list, and was recognized on Chicago Tribune’s “Top Workplaces” from 2011-2014, among other honors. In recognition of its philanthropic efforts, the company was selected as St. Jude Children’s Research Hospital’s “Corporate Partner of the Year”. To date, Red Frog has raised over $14 million of a $25 million dollar fundraising commitment to St. Jude and in 2016, announced a one percent profit donation to the organization. Visit RedFrogEvents.com for more information.